The Ask: Rebrand and develop a fresh campaign for a company in need.
The Answer: The Choose your roots campaign for the AAGC.
AAGC Mood board - working on the vision
The AAGC exists to encourage a cultural shift in a society where we've been rendered invisible, reduced to stereotypes, and labeled as "other."
To change the narrative of who we're "supposed" to be and become something we've always been: undefinable.
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